Our purpose, mission and vision

Our purpose

The ocean is a magical place, full of life and untamed magic - and we're dedicated to making sure it stays that way.

To save the oceans, we take more than just a stand, we take action.

Every single day we stand up and fight for a cleaner ocean. When we lay our heads on the pillow at night, we've done at least one thing that day that does something positive for the ocean - through our plastic-positive and responsible quality products, and through partnerships, activities and donations.

Our mission

We are on a mission. We want to challenge the way we produce and consume clothes and textiles by using innovative fibers, materials and production methods.

We want to make it easy to make active and responsible choices, and we surround ourselves with a community of like-minded people who love the ocean as much as we do. Together we fight to protect our sea and spread our message so that the mission lives on in our own and future generations.

We wish that:
- Explore and challenge production and consumption patterns
- Inspire people and brands to take action
- Make it easy for consumers to make responsible choices

Our vision

One fine day our world under the waves will once again be full of colour, life and beauty - not plastic.

We are Copenhagen Cartel

Dedicated to saving the world's oceans, we focus on creating positive change alongside like-minded people who love the ocean as much as we do. That's why we surround ourselves with passionate and courageous people and brands who want to make a difference and create a better future – both for the planet and for us who live on it.

We wish to inspire people and brands to take action.